Why is ethical and sustainable fashion so important?

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To carry on from a previous post about fast fashion, I thought I would write a little bit about my thoughts on ethical and sustainable fashion.

I downloaded this app called The Good On You App. It tells you all about different brands and how ethical they are.

Initially, I thought that maybe, just maybe, the more expensive the clothes the more ethical they could be. However, I was shocked to see that, according to this app, Primark is more ethical than Karen Walker.

I had a discussion with a friend about this, and we were actually really surprised that this really expensive brand is seen as less ethical than a really well known fast fashion brand. It kind of disappointed me, as I really love Karen Walker and I have the cutest belt by that brand.

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What I love about this app is how it has suggestions for other places to look at – for example, places that have similar prices but are more environmentally friendly, ethical and sustainable.

Places like People Tree have a great rating as they make their clothes from environmentally friendly products and are fairtrade.

So, why is it so important to buy ethical and sustainable clothing?

First of all, a lot of clothing that has been made with care, and isn’t focussed on getting new trends and looks out on the shelves quickly, is made to last. If you look at the last century, a lot of clothes were starting to be made in factories. However, a lot of people still made clothes at home and made clothes to last as well. Making your own clothes makes a huge difference. I have made my own clothes before and knowing how to sew is a really good skill to have. It’s good to know how to mend things, otherwise, clothes will just be thrown out for the tiniest little imperfection.

To get an idea of how much damage fast fashion can do, have a look at this handy infographic:


Choosing clothes that are timeless is really important. You always know which things are timeless because they just never seem to fade from the fashion scene. They are the sorts of things that are in shops every single year. For example, jean shorts. Every year I see jean shorts in shop displays. Buy some good pairs of denim that will last a long time. Or, if you have a pair of jeans that aren’t so cool anymore, make them into cut-offs.

Look for things that scream you, and look awesome and make you feel fierce! Find a style that you love. Use the Good on You app to find out more information about the retailers you are buying from! You’d be surprised by how well priced the ethical and sustainable brands are!

After all:

Fashion fades, only style remains the same

-Coco Chanel


  1. Sophie Wentworth

    12/11/2018 at 1:03 PM

    This looks like an amazing app! How clothing is produced is definitely something I try to be careful with when it comes to pieces I know I’m going to have for a really long time. Sadly, sometimes fast fashion will have to do for a few pieces that will only get worn for a season. But I’ve never heard of this app and it looks like such a helpful guide. So glad I read this, definitely going to check the app out x


    1. kattie

      12/11/2018 at 7:58 PM

      It is really amazing! It’s been really interesting seeing the different brands and how they are rated. I agree, I tend to buy some fast fashion pieces each year to wear for one season.
      Thank you for your comment 🙂

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